Privacy Policy

Cool Springs Chiropractic (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through our website at coolspringsfamilychiropractic.com (the “Site”), how we use and share it, and the choices you have.

This policy covers information collected through our website. The handling of protected health information (PHI) in the course of providing chiropractic care is governed separately by our Notice of Privacy Practices under HIPAA, available at the front desk.

1. Information We Collect

Information You Provide

When you fill out a form on our Site — contact, $49 New Patient Special, SoftWave evaluation, or online intake — we collect the information you submit, typically your name, phone number, email address, and any details relevant to your inquiry or appointment.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect:

• Device and browser information (type, operating system, screen size)
• IP address and approximate location
• Pages visited, time spent, and referring URLs
• Interactions with buttons, forms, and links

This information is collected via cookies, pixels, and similar technologies and is used for site analytics, advertising, and security.

Call Tracking

Phone numbers displayed on the Site may be dynamically swapped by our call-tracking provider based on how you arrived at the Site. Calls to tracked numbers may be recorded for quality, training, and attribution purposes.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule appointments
• Provide and improve our services
• Send appointment reminders, follow-ups, and — with your consent — marketing communications
• Measure the performance of our website and advertising
• Protect against fraud, spam, and abuse
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We share limited information with:

• Service providers who help us operate the Site and our practice, including website hosting (Vercel), customer relationship management (HubSpot), form intake (Gravity Forms, IntakeQ), call tracking (CallRail), advertising (Google Ads), analytics providers, and anti-spam (Google reCAPTCHA)
• Legal and regulatory authorities, when required by law or to protect our rights, patients, or others

Each service provider is contractually required to protect your information and use it only for the services they provide to us.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, understand how it’s used, and support advertising. You can control cookies through your browser settings. Blocking cookies may limit some Site functionality.

5. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us so we can remove it.

6. California Residents

If you are a California resident, you may have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, to request deletion, and to opt out of certain data sharing. To exercise these rights, contact us at the phone number or email address below.

7. HIPAA and Protected Health Information

Information you provide as a patient during a visit, or through our intake forms, may constitute protected health information (PHI) subject to HIPAA. Our handling of PHI is described in our separate Notice of Privacy Practices, available at the front desk and on request.

8. Data Retention

We keep information for as long as it is needed to provide our services, maintain our records, and comply with legal obligations. When no longer needed, information is securely deleted or de-identified.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. No system is 100% secure, so we cannot guarantee absolute security.

10. Third-Party Links

Our Site may link to third-party websites (for example, our Facebook and Instagram pages). This policy does not apply to those sites. Review their privacy policies before providing information to them.

11. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with a new “Last updated” date.

12. Contact Us

Questions about this Privacy Policy or your information?